The 15th Anniversary of the British 10k London Run, now sponsored by Vitality and New Balance, takes place on Sunday 12th July.
The route is new and improved, offering more spectacular site seeing opportunities through the heart of central London and passing more of its iconic, world-class historic landmarks.
Entrants will now run around the famous Eros Statue at Piccadilly Circus three times, as well as taking in Regent Street, one of the UK's premier shopping destinations and host to global brands behind their exqusite regency shop facades.
The new route takes in Leicester Square, as well as the royal procession route known as The Strand and runners will travel from Buckingham Palace to St Paul's Cathedral.
With less than 6000 places left enter now to avoid dissapointment at www.thebritish10klondon.co.uk