hit the streets of central London
for the British 10K powered by Nike+
In a year when the eyes of the world are on London, athletes of all ages and abilities gathered at the start line at Wellington Arch for a warm-up with event host Reggie Yates which included motivational music, inspirational footage, and messages of support from runners’ Facebook friends displayed on giant digital screens. Runners from around the country then set-off on a spectacular 10 kilometre journey around London’s world-famous landmarks
Runners poured down Pall Mall, through Trafalgar Square and along Embankment to St Paul’s Cathedral, before turning back and heading towards Westminster Bridge. Big Ben then provided the backdrop for the final push towards the finish line at Whitehall.
The British 10K powered by Nike+ delivered a truly innovative race day experience. Entrants signed up to the British 10K App pre-race, enabling their friends and family to cheer them on.
Some of Nike’s biggest names including marathon world record holder Paula Radcliffe and 5,000m World Champion Mo Farah also helped bring the cheers with inspirational film footage for runners as they passed through Blackfriars Tunnel.
The Nike+ motivation on race-day continued with innovative technology allowing Facebook supporters to track runners every step of the way via real time race stats. Having crossed the finish line, entrants were also able to relive their run by viewing their race results – just as you would see via the GPS technology on Nike+.
With 25,000 runners striving for their best in the UK’s third largest running event, Kenyan athlete Edwin Kipyego emerged as the race winner in a time of 27:49. Entrants came from all around the world to be part of the experience, including ten international running crews from as far as New York, Japan and Mexico. Even those that were unable to make it to London were able to take part by connecting to the Nike+ community and joining virtual British 10K runs from Nike stores in Exeter, Liverpool, Glasgow and Cardiff.
To find out more about the British 10K powered by Nike+ visit